Who we are

Welcome to Rock Paper Snow, the ultimate online store for the unapologetically passionate!

We're all about what makes us happy, excited, and downright giddy - and celebrating those things that make you feel alive, whether it's shredding the slopes, hiking in the great outdoors, or being the best dog mom ever! Are you a winter enthusiast who can't get enough of the snow? Are you a stargazer or an Eclipse chaser? We're here for all of it!

Our collections are constantly expanding, so you can keep coming back to find new designs that speak to your heart. And hey, if you can't find what you're looking for, just drop us a line, and we'll work our magic to turn your ideas into wear-worthy designs.

We also love collaborating with great causes, so we created our North Woods Greater Good collection, where the net proceeds from every item sold go directly to support education, community groups, or other non-profits in the Great North Woods and beyond.

Whether you wear your heart on your sleeve, your hat, your backpack, or even your water bottle, we're here to help you express yourself and show the world what makes you, well, you!

Life is short. Define yourself by the things you love!

        Rock Paper Snow Manifesto

        • We believe in silver linings, karma, and living in gratitude.
        • We know the importance of boundaries, breaking toxic cycles, letting go, and starting over.
        • We believe that true joy is infectious and that it can unite us despite our differences.
        • We believe kindness is an underrated superpower.
        • We welcome delightful distractions, and we like silly superstitions, like knocking on wood or doing a snow dance.
        • We believe in the power of positive thinking, that energy reverberates, and laughter as medicine.
        • We think it's important never to stop learning new things about ourselves, our world, and the people around us.
        • We believe in paying it forward and are committed to leaving the world a little better than we found it.
        • Finally, we believe in doubling down on what makes us happy and expressing that with passion-driven apparel.